Transnational Segmentation - the Way Forward Essay

Transnational Segmentation - the Way Forward - Essay Example There can be shifts within the industry which alter the marketing strategies. These, in turn, would alter the segmentation process, the targeting of the market and the product positioning. There are various strategies being used by firms wanting to expand overseas. A global strategy treats the world as a single market whereas localized approach takes into account the local opportunities in forming the strategy. Base on the various literature available, it would be determined that transnational segmentation is not the way forward for firms wanting to expand overseas. A standardized approach can be adopted but each market segment would need a standardized strategy and cater to different market segments there can be several global strategies. Besides, the same standardized approach cannot be applicable for all types of goods and in all types of markets. The optimal marketing strategy would be to take into account targeting and positioning across international boundaries. To derive benefits, firms have been showing interest in global marketing which implies an integrated and global marketing approach (Guerini, 2006). To survive in the face of price wars, competition, and high-quality product/services, they are looking for something radical that could transform the way business could be done. Marketers have been debating whether to pursue a global versus a localized approach to international marketing. Traditional orientations of marketing are being replaced by transnational market similarities. This paper builds on the view that firms are trying to segment the countries according to similar characteristics but marketers realize that to be successful in international market local adaptation is necessary.

Write a report on the condition of Youth Justice Provision in 2009 Essay

Write a report on the condition of Youth Justice Provision in 2009 (United Kingdom only) - Essay Example Recent studies like the one above demonstrate the persistence of discrimination within the justice system. Attempts are presently being made to counteract the serious joint problems of discrimination and oppression with youth justice. Notions of justice and equality are at the heart of the reforms currently being implemented within the Youth Justice System (Dugmore, et.al 2006). Although the promotion of equality and anti-discrimination measures are not new to the Youth Justice System – they have in fact been under implementation for more than four years – these initiatives are important because they seek to tackle significant institutional issues such as discrimination against visible minorities within the UK’s Youth Justice Arena. Seeking to address the evolution of Youth Justice initiatives, this essay will discuss what has been introduced and evaluate the originality of these new initiatives. Accordingly, we will explore the principles underpinning the initiatives and discuss the consequences of these initiatives for both society and young people within the Youth Justice realm. The effectiveness of these initiatives in dealing with the problem of youth crime will be analyzed and we will critically evaluate what is missing from youth justice provision. Our analysis will focus primarily on the anti-discrimination measures presently being implemented in the United Kingdom’s Youth Justice System and key terms, including discrimination, exclusion, racism, sexism, prejudice, diversity and labelling will be defined to help outline the parameters of this essay. The legal framework for the application of anti-discriminatory practice in youth justice will be elaborated upon and followed by an analysis of the representation of individuals and groups within the Youth Justice System. Finally, this essay will consider why it is