Global Team Project (of one member only) (Brazil) Essay

Global Team Project (of one member only) (Brazil) - Essay Example It is actively supporting the development the local LED firms. The government subsidises and encourages production, facilitates distribution and consumption. In addition, the government sees to it that follow-up services are provided. Secondly, there are trade barriers in Brazil contrary to the norm in the America Market. The government’s regulations are to setting up a firm in Brazil are unfavourable to foreign corporations. (CalderoÃŒ n & United Nations, 2005). Coupled with the tax guidelines, the above make the barrier for the entry of foreign companies into local production chain and the local market. Establishment of  a manufacturing arm of MoGlow in Brazil is the best strategy to enter the Brazilian market. It would be seen as less threatening to the economy of Brazil and the living standards of the people. A company in Brazil will undoubtedly create employment opportunities for the nationals. The Brazilian Government is encouraging local production of ligyhti8ng products. The readily available raw materials would justify setting up manufacturing units in the country. Moreover, MoGlow would further tap into a The Brazil customers are office goers, students, the rural population and its urban population The U.S. population also provides customers for LED lighting lamps despite easily available electricity countrywide. A hardcover cardboard cover should be used in packaging the product. The brand name MoGlow and all the product details should be clearly shown on the cover. The decrease in the cost of electricity as the result of using this product should be indicated so that customers are attracted to the MoGlow product (Liu & Luo, 2011). Lighting companies such as GE, Sharp, Osram and Phillips are major competitors in the market. The presence of these manufacturing companies makes the market quite competitive. Alongside these multinationals, there exist